Privacy policy
Mari Fin Bridal BV with VAT number BE 1031 380 313 and registered address at Bijlokehof 25, 9000 Ghent, Belgium, and commercial boutique location at Onderbergen 58, 9000 Ghent, Belgium.
Mari Fin Bridal BV is committed to protecting your privacy and ensuring that your personal data is processed securely and transparently in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
This Privacy Policy describes how your personal information is collected, used, and shared when you visit, make an appointment, or make a purchase from https://marifinbridal.be. Our goal is to be transparent about what information we collect and how we use and protect your personal information.
PRINCIPLES
This Policy is based on the following principles:
- Personal data shall be processed lawfully, fairly and transparently;
- Personal data shall only be collected for specific, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes;
- Personal data shall be adequate, relevant and limited to what is necessary for processing;
- Personal data shall be accurate and, where necessary, kept up to date with every effort to erase or rectify without delay;
- Personal data shall be kept only for as long as necessary for processing;
- Personal data shall be processed in a manner that ensures appropriate security;
- Personal data shall not be shared with third parties except when necessary in order for them to provide services;
- Data subjects must be able to easily exercise their rights.
WHAT PERSONAL INFORMATION IS COLLECTED?
Personal information is data that can be used to identify or contact you.
Under the EU General Data Protection Regulation (GDPR), personal data is defined as:
“any information relating to an identified or identifiable natural person.”
Mari Fin Bridal does not intentionally collect sensitive personal data relating to racial or ethnic origin, political opinions, religious beliefs, health information, sexual orientation or other sensitive categories defined under GDPR.
When you use our website, contact us, book an appointment or make a purchase, we may collect and process certain personal information as described below.
WHEN YOU MAKE AN APPOINTMENT OR CONTACT US
We may collect and process the following information:
- Name
- Email address
- Telephone number
- Bridal size information
- Wedding date
- Preferred styles and fitting preferences
- Correspondence history
- Order information
- Shipping address
- General technical information such as browser user agent, IP address and requested pages
We use this information for the following purposes:
- To communicate with you
- To manage and respond to your enquiries
- To organize bridal appointments and fittings
- To personalize your bridal experience
- To provide alteration and styling services
- To verify your identity when exercising your legal rights
The legal basis for processing this information includes:
- Performance of a contract
- Legitimate business interests
- Compliance with legal obligations
WHEN YOU MAKE A PURCHASE
We may collect and process the following information:
- Full name
- Email address
- Phone number
- Billing address
- Shipping address
- Order details
- Payment identifiers
Payments made through our website are securely processed through trusted third-party payment providers such as Stripe, PayPal or Mollie. Mari Fin Bridal does not store full payment card information on its servers.
We use this information for the following purposes:
- To process and deliver your order
- To provide order updates and customer support
- To prevent and detect fraud
- To manage returns and refunds
- To improve our services
- To send customer satisfaction surveys
- To send marketing communications where consent has been provided
The legal basis for processing this information includes:
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Consent where required
WHEN YOU INTERACT WITH OUR WEBSITE
We may collect and process:
- Contact information
- Purchase history
- Website activity and browsing information
- Cookie and analytics data
We use this information for the following purposes:
- To improve website functionality and user experience
- To analyze website traffic and performance
- To send newsletters and promotional communications
- To remind you about incomplete purchases or abandoned carts
- To notify you when products are back in stock
- To prevent misuse, fraud and unauthorized activity
- To provide relevant advertising and marketing content
The legal basis for processing this information is:
- Your consent
- Legitimate business interests
SOCIAL MEDIA
When you interact with us on social media, tag us, or post comments about Mari Fin Bridal, we may process publicly available information such as:
- Social media handle
- Publicly shared images or videos
- Comments and messages
We use this information to:
- Monitor customer feedback
- Respond to comments and enquiries
- Share user-generated content where permission has been granted
The legal basis for processing this information is your consent and our legitimate business interests.
COOKIES & ANALYTICS
Our website uses cookies and similar technologies to improve user experience, analyze website traffic and ensure website functionality.
These technologies may include:
- Google Analytics
- Meta/Facebook Pixel
- Advertising and performance cookies
Some cookies and tracking technologies may be used for analytics, performance measurement and personalized advertising purposes.
You can manage or disable cookies through your browser settings or our cookie settings banner.
MARKETING COMMUNICATIONS
If you subscribe to our newsletter or consent to marketing communications, we may send you updates regarding new collections, bridal inspiration, events, promotions and special offers.
You may unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
INTERNATIONAL DATA TRANSFERS
Some third-party service providers may process personal data outside the European Economic Area (EEA). In such cases, Mari Fin Bridal ensures that appropriate safeguards are implemented in accordance with GDPR requirements.
DATA SECURITY
Mari Fin Bridal takes appropriate technical and organizational measures to protect personal data against unauthorized access, misuse, disclosure, alteration or destruction.
HOW LONG DO WE KEEP YOUR INFORMATION?
We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and enforce our agreements.
When personal data is no longer required, it will be securely deleted or anonymized.
YOUR GDPR RIGHTS
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your personal data
- Restrict or object to certain processing activities
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with your local data protection authority
To exercise any of your rights or if you have questions regarding this Privacy Policy, please contact us at:
POLICY UPDATES
We may update this Privacy Policy from time to time to reflect legal, technical or operational changes. Any updates will be published on this page.
Last updated: 10 March 2026
